British Fashion Council says LFW in September will be first of big fashion weeks to ditch animal fur

London has become the first of the main fashion weeks to ditch animal fur in its shows after the British Fashion Council (BFC) said none of the designers participating on the official schedule would be using it.

The BFC made the announcement after carrying out a survey asking designers if they planned on using fur in their shows, and comes after rising numbers of anti-fur protesters demonstrating at London Fashion Week, from 25 in 2016 to more than 250 last September.

The council’s chief executive, Caroline Rush, said the 100% fur-free event this month “highlights a trend we have seen over the past few years, with more and more brands deciding to use alternative materials to fur”.

One such brand is Burberry, which announced it had implemented a fur-free policy before the debut of its new creative director, Riccardo Tisci, at LFW, with all remaining fur items being phased out. “I don’t think it is compatible with modern luxury and with the environment in which we live.”

Read the article in The Guardian »