The Neiman Marcus Group, which includes retailers Neiman Marcus, Bergdorf Goodman, Last Call and Horchow, has just announced it will end its use of animal fur in favor of more ethical alternatives. The luxury retailer will end its use of animal fur, and will close all of its fur salons, by early 2023. The new policy is part of a larger strategy by the company to place sustainability and ethics at the heart of its brand.

The Neiman Marcus announcement further signifies the end of animal fur at America’s top luxury retailers. The group’s CEO Geoffroy van Raemdonck explained the decision: “It is clear the future is fur-free, and that includes the ultra-luxury space. As a leader in luxury retail, NMG has an opportunity to make a positive impact and help build a better future for our industry. We’re grateful to the Humane Society of the United States for their partnership.”

Fur farm investigations continue to show the unbearable existence these wild animals endure before they are brutally killed. There’s no justification for continuing this industry especially now that faux fur alternatives like bio-based Koba fur favored by Stella McCartney’s are readily available. Not only do these alternatives save the lives of animals, but they’re better for the planet, too.

Read this article at the Humane Society of the United States blog